I have gone through about four bottles of Malibu C Un-Do-Goo Shampoo over the past couple of years and have never found another clarifying shampoo that can compare. It easily gets all the weekly product buildup out of my hair and still leaves my hair's moisture intact. I have very fine, porous hair so a non-stripping, yet clarifying, shampoo is super important. My hair is always soft and light after using Malibu C Un-Do-Goo, plus the scent is amazing!