Malibu C Un-Do-Goo is my FAVORITE shampoo! I have fine, straight hair and it leaves my hair with so much more volume and style than any other shampoo/conditioner I've tried. I don't have to use any other products with it. Just this shampoo and a simple blow out makes my hair shine with more style and volume. I can't stop touching my hair, it feels that good. I don't even realize how weighted down my hair gets from other product until I wash with Un-Do-Goo. It is totally my go to product to make me look and feel my best. Plus, I love knowing it's vegan and free of all the chemicals I don't want on my body. Best shampoo available, hands down!