My hair has been bleach blonde since the ripe age of 13. A few months ago, a lifelong friend suggested Malibu Blondes. For the first time in 30 years, the brassy brass has faded away. Absolutely thrilled all I have to do is wash and condition every other day. Thank you for creating such an awesome product that is earth and animal friendly. I'm going to try the lotions next. P.S. Malibu Blondes works well on my white dog as well. Thanx.